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Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994
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Citation

Baladi, A. (1994a, January 01). Business development constraints and opportunities in the Middle East. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/business-development-constraints-and-opportunities-in-the-middle-east


Research papers

Problems of conducting research in difficult markets

In various countries in the Middle East, there are numerous problems facing marketing research, which are hindering and affecting the overall quality of research. Some of these problems relate to lack of understanding of marketing research, others to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Loula Zaklama
Company: RadaResearch & Public Relations Company
January 1, 1994
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Citation

Zaklama, L. (1994a, January 01). Problems of conducting research in difficult markets. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/problems-of-conducting-research-in-difficult-markets


Research papers

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Harout Krikorian, Lance de Masi
June 15, 1992
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Citation

Krikorian and de Masi (1992a, June 15). Advertisers' problems with agency service in the Middle East. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/advertisers-problems-with-agency-service-in-the-middle-east


Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992
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Citation

Alam, M. S. (1992a, June 15). The challenges of the Gulf consumer markets in the 1990s. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-challenges-of-the-gulf-consumer-markets-in-the-1990s


Research papers

In search of mnemonics for the Middle East

Finding a mnemonic element or proposition is an important and mighty task for developing strategic and effective advertising campaigns. The task becomes ever-increasingly more critical and difficult when the construction of the mnemonics has to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mark Carassi
June 15, 1992
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Citation

Carassi, M. (1992a, June 15). In search of mnemonics for the Middle East. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/in-search-of-mnemonics-for-the-middle-east


Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992
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Citation

Antoniou, T. (1992a, June 15). The use of retail audit research in developing and maintaining effective retail distribution. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-use-of-retail-audit-research-in-developing-and-maintaining-effective-retail-distribution


Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992
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Citation

Joffé, G. (1992a, June 15). The Middle East today and tomorrow. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-middle-east-today-and-tomorrow


Research papers

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hussain M. Sultan
June 15, 1992
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Citation

Sultan, H. M. (1992a, June 15). The Gulf markets. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-gulf-markets


Research papers

Localization versus standardization of global advertising

The high purchasing power of many of the countries in the Arab World has encouraged the increasing presence of a wide variety of multi-national corporations (MNCs) in this region. In the quest for a unified corporate identity and aided by the fact...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Jehan El-Tigi, Mohamed Wafai
June 15, 1992
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Citation

El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising